Introducing pH.D – The Future Of Professional Hair Colour

At the heart of COLOR.ME, we have always aimed to curate a unique fashion-forward colour line that is compact in size but full of endless colour combinations. With our latest innovation – pH.D – KEVIN MURPHY is amplifying the COLOR.ME line, offering even more options behind the chair while still remaining concise. pH.D – an alkaline to acid pH transformer utilises cutting-edge technology and a proprietary ingredient blend, giving colourists the ability to transform oxidative colour into a gentle acid colouration. In other words, pH.D gives colourists the ability to create no-lift, no-shift, deposit-only colour formulations from all permanent COLOR.ME SHADES.

At Rosser Hairdressing we are excited to be using KEVIN MURPHY pH.D acid colours to allow us to expand creative colouring in the salon. It has endless benefits for your hair and creates new colour opportunities while delivering longer lasting brilliance and shine. True longer lasting no-lifting, no-shifting tone-on-tone, darker toning and glossing.

Created with colourists in mind, pH.D offers even more creative freedom with limitless colour possibilities while streamlining the need for multiple colour lines in the salon.

“As a compact range on a mission to help colourists work smarter, not harder, I am constantly exploring the best innovations in colour technology. pH.D gives colourists the ability to transform permanent colour into a true no-lift, no-shift deposit only colour, increasing service options while decreasing inventory”. – KEVIN MURPHY

What is oxidative hair colour?

Oxidative hair colour is also known as permanent hair colour. During a colour process, oxidative hair colour – like COLOR.ME SHADES – uses a chemical reaction to allow pigment to penetrate the cuticle and bond to the inner cortex, creating a long-lasting result.

What is acidic hair colour?

Acidic hair colour is more commonly known as no-lift, no-shift, deposit-only hair colour. Acidic hair colour utilises a formula that gently brings the pH of the hair closer to a neutral level. Additionally, helping the cuticle lay flat. Instead of penetrating the cuticle, acidic formulations coat the strand for a deposit-only effect that also results in a softer, smoother, easier to blow-dry finish.

How pH.D works

During the formulation process, pH.D transforms oxidative hair colour to an acidic formula. Therefore, instantly converting permanent alkaline COLOUR.ME SHADES into gentle no-lift, no-shift, deposit-only acid formulations.

The results

Creating softer, smoother hair colour results, pH.D creates a no-lift, no-shift, deposit-only acid formulation. Also, turning the colour process into a treatment for the hair. Perfect for creating tone-on-tone effects, darker colourations or to utilise in grey blending, pH.D helps expand creative colouring in the salon.